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Share of people who have recently bought cosmetic products in the United Kingdom in 2025

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Sources

Number of respondents

24,175 respondents

Age group

18-64 years

Supplementary notes

During the survey, the question was phrased as follows: "Have you bought any kind of makeup or decorative cosmetic products online or in store in the past 4 weeks? (e.g., lipstick, nail polish, concealer, eyeliner)"

If you need more information, you can have a look at the Consumer ÌÇÐÄÆÆ½â°æ Methodology.

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Share of people who have recently bought cosmetics in the United Kingdom in 2025

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