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Leading criteria when buying groceries among supermarket and hypermarket consumers in China as of December 2024

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Source

Number of respondents

2,849 respondents

Age group

18-64 years

Special properties

among grocery buyers in supermarkets and hypermarkets

Supplementary notes

Multiple answers were allowed.

If you need more information, you can have a look at the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Criteria for buying groceries among supermarket and hypermarket customers China 2024

Published by
F. Watty,
Mar 20, 2025

According to ÌÇÐÄÆƽâ°æ's Global Consumer ÌÇÐÄÆƽâ°æ, around ** percent of Chinese supermarket and hypermarket consumers named freshness as their main criterion when buying groceries. The taste and the quality were also among the leading criteria in grocery shopping.

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Statistics on " Supermarkets and hypermarkets in China "

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Market overview

5

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6

Membership-based warehouseclubs

4

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4

Consumer profile and behaviors

5

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Topics

Supermarkets and hypermarkets in ChinaRetail industry in ChinaSupermarkets in the United Kingdom (UK)Grocery shopping in ChinaSupermarkets and grocery retail in Australia
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