Rappi brand profile in Mexico 2024| ��ƽ��

Rappi brand awareness, usage, popularity, loyalty, and buzz among online grocery and meal delivery users in Mexico in 2024

Characteristic	Share of users
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Number of respondents

1,181 respondents

Age group

18-64 years

Special properties

Respondents who have used online grocery & meal delivery

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to online grocery and meal delivery, which of the following brands do you like? Please select all that apply
Brand usage: When it comes to online grocery and meal delivery, which of the following brands have you used? Please select all that apply
Brand loyalty: When it comes to online grocery and meal delivery, which of the following brands are you likely to use again in the future? Please select all that apply
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. Please select all that apply

Citation formats

Almost *** percent of Mexicans who have used online grocery & meal delivery knew the brand Rappi in 2024, according to a survey. More than half of respondents in Mexico noticed the brand in the media in the previous three months.