Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
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Market share of video streaming providers in Singapore 2022
In 2022, Disney+ had the largest share of the video streaming market in Singapore, with a ** percent share of the market. The next two most popular video streaming services were YouTube and Netflix.
A survey conducted across Singapore revealed that subscription video-on-demand (SVoD) services are here to stay. ** percent of respondents in the survey answered that by August 2023, they would likely be increasing their video streaming consumption. The user penetration rate for SVoD services was also forecasted to rise significantly by 2027 and reach above ** percent nationwide.
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ÌÇÐÄÆÆ½â°æ. (June 26, 2025). Market share of video-on-demand providers in Singapore in 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /forecasts/1366780/singapore-market-share-of-video-streaming-services/
ÌÇÐÄÆÆ½â°æ. "Market share of video-on-demand providers in Singapore in 2022." Chart. June 26, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /forecasts/1366780/singapore-market-share-of-video-streaming-services/
ÌÇÐÄÆÆ½â°æ. (2025). Market share of video-on-demand providers in Singapore in 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /forecasts/1366780/singapore-market-share-of-video-streaming-services/
ÌÇÐÄÆÆ½â°æ. "Market Share of Video-on-demand Providers in Singapore in 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Jun 2025, /forecasts/1366780/singapore-market-share-of-video-streaming-services/
ÌÇÐÄÆÆ½â°æ, Market share of video-on-demand providers in Singapore in 2022 ÌÇÐÄÆÆ½â°æ, /forecasts/1366780/singapore-market-share-of-video-streaming-services/ (last visited July 31, 2026)
Market share of video-on-demand providers in Singapore in 2022 [Graph], ÌÇÐÄÆÆ½â°æ, June 26, 2025. [Online]. Available: /forecasts/1366780/singapore-market-share-of-video-streaming-services/