LG brand profile U.S. 2023| ��ƽ��

LG brand awareness, usage, popularity, loyalty, and buzz among smart home users in the United States in 2023

Characteristic	Share of respondents
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Number of respondents

870 respondents

Age group

18-64 years

Special properties

respondents who use smart home devices

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to smart home, which of the following brands do you like?
Brand usage: When it comes to smart home, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to smart home, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of LG in the United States?
When it comes to smart home users, brand awareness of LG is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is LG in the United States?
In total, ** percent of U.S. smart home users say they like LG. However, in actuality, among the ** percent of U.S. respondents who know LG, ** percent of people like the brand.

What is the usage share of LG in the United States?
All in all, ** percent of smart home users in the United States use LG. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the users of LG?
Around ** percent of smart home users in the United States say they are likely to use LG again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their users show loyalty to the brand.

What's the buzz around LG in the United States?
In Ocotber 2023, about ** percent of U.S. smart home users had heard about LG in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around LG in the United States.

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