| Characteristic | Online | Offline |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates.
Definition:
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
Additional Information:
The main performance indicators of the Flights market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.
The booking volume includes all booked flights made by users from the selected region, independent of the departure and arrival airports relating to the booked flights.
For further information on the data displayed, refer to the info button right next to each box.
