Global: sneaker market value worldwide 2018-2030| ��ƽ��

Value of the sneakers market worldwide from 2018 to 2030 (in billion U.S. dollars)

Characteristic	Market value in billion U.S. dollars
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Supplementary notes

The market for sneakers refers to so-called “athleisure” footwear, i.e., everyday footwear with an athletic appearance where fashion aspects outweigh functional ones. Athletic footwear, i.e., shoes specifically designed for sports purposes (e.g., soccer, tennis, basketball, etc.) are excluded and can be found in the corresponding Athletic Footwear segment.

All figures are estimates. A detailed methodology can be found in the ��ƽ�� Consumer Market Outlook.

Citation formats

This statistic shows the value of the sneakers market worldwide from 2018 to 2030. In 2025, the total global sneakers market revenue was valued at approximately 91** billion U.S. dollars and was forecast to reach a value of over *** billion dollars by 2030.

Biggest players in athletic footwear

The largest brands in the global athletic footwear market are Nike, Adidas, and Puma. In 2021, Nike generated ** billion U.S. dollars in footwear sales, which was more than Puma and Adidas combined. This was also true of the revenues across all product ranges for these companies, with Nike leading the ranking of the sales of the biggest athletic apparel, accessories, and footwear companies worldwide in 2021.

Puma

As already shown, Puma can often sit in the shadow of Nike and Adidas, which dominate the sneaker market. Puma was founded by Rudolf Bassler, brother of Adidas founder and rival, Adi Dassler, in Germany in 1948. Sneakers are an important part of Puma's business; in fact, roughly ** percent of Puma's net sales are attributable to the footwear segment.