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Brand awareness by category in Australia as of September 2025

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Source

Number of respondents

13,420 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

If you need more information, you can have a look at the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Brand awareness by category in Australia 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 19, 2025
** percent of Australian respondents answer our survey on "Brand awareness by category" with ***. The survey was conducted in 2025, among 13,420 consumers.
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Statistics on " Consumer electronics in Australia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Consumer electronics in Australia

Regional and national overview

5

Smart homes

4

Smartphones

4

Personal computers

6

TV and audio

6

Consumer behavior

5

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Topics

Consumer electronics in AustraliaInternet in AustraliaConsumer electronicsSmartphone market in AustraliaConsumer electronics retailers
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