Chart: How Twitter matters to news sites

How Twitter matters to news sites

Twitter matters to different media outlets in different ways. For news sites it can be a formidable tool to spread breaking news and backgrounders. Rather unsurprisingly, different tweeting strategies yield different results. “There is no ’secret sauce’ for digital publishers looking to improve their success on Twitter,” a report by parse.ly concludes.

Check out the post by FIPP .

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Effects of differing Twitter strategies for news content

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How Twitter matters to news sites