By a massive margin, the largest share of revenue in the global market for smartphone apps is generated with games. For 2022, the experts at ÌÇÐÄÆƽâ°æ Digital Market ÌÇÐÄÆƽâ°æ estimate games to have accounted for around 62 percent of app revenues. Total revenue in the worldwide app market is calculated to have been around $431 billion in 2022.
Total revenue is made up of in-app purchases, advertising, and premium apps. The largest share of total app revenue is generated via advertising - in 2022, the industry generated an estimated $221 billion in this way. In-app purchase revenue in the app market was worth around $205 billion. Revenue from premium apps was approximately $5.3 billion in 2022.
