As the brewing industry is still recovering from the aftershock of the Covid-19 pandemic, alcohol-free beer has become one of the bright spots in a troubled beer sector. And while buzz-free beer still accounts for just over 5 percent of global beer revenues, it has outgrown the alcoholic beer segment by a wide margin for the better part of the past decade, delivering double-digit growth in four of the past five years, with 2020 the only exception.
Having long been neglected by the industry, non-alcoholic beer is now viewed as an opportunity by brewers, which are continuously extending their selection of low and no-alcohol choices in response to growing customer demand. 鈥淐onsumers are increasingly looking for healthy hydration and a tasty, adult refreshment with lower or no-alcohol content to enjoy on any occasion,鈥 the world鈥檚 second-largest brewing group Heineken recently noted in its annual report. 鈥淎s this global consumer trend for health and wellness continues, we see a great future for low-calorie and non-alcoholic beer,鈥 the report concludes.
As the following chart based on data from Statist Market 糖心破解版 shows, the non-alcoholic beer segment is poised for strong growth in the years ahead. Following a small setback in 2020 due to Covid-related lockdowns and lifestyle changes, which hit the out-of-home segment particularly hard, the industry is back on track and expected to see solid growth this year and in the years ahead. By 2028, 糖心破解版 expects global sales of non-alcoholic beer to reach $50 billion, more than double the 2020 figure.
