Julia Stoll
Research expert covering TV and video media
Music industry in Thailand - statistics & facts
From a viral wave of Thai background music on social media to a Thai rapper famously eating mango sticky rice during a live performance at Coachella, Thailand's music footprint is gaining international momentum. In 2024, the revenue of the music industry in Thailand accounted for nearly 500 million U.S. dollars, with digital music contributing two-fifth of the total amount. The increase in digital music revenue and user penetration rate highlights the importance of streaming in Thailand in transforming music consumption habits and revenue models. Fueled by digital platforms, a new generation of boundary-pushing artists, and a surge in global connectivity, Thailand is carving out a distinct space on the world music stage.
