Furniture market in Japan - statistics & facts
IKEA鈥檚 failed attempt to take over Japan鈥檚 furniture market in 1974 highlights the challenges international businesses face in grasping the peculiarities of Japanese home designs and consumer mentality. However, furniture consumption is transforming, with e-commerce being a key indicator of how consumers purchase behavior has changed. Nowadays, online shopping channels account for almost a third of household utensils and interior sales, a ratio unimaginable until a decade ago. At the same time, a growing demand for sustainable items and rising raw material prices are challenging the market, as the purchase of durable household goods underlies a careful decision-making process for which few consumers show the intention to increase spending.
