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Car purchasing experience in Europe

Statistics report about the consumer experience regarding car purchases in Europe

This report provides an insight into consumer motivations and experiences regarding car purchases in Europe. It gives an overview of the European car market, information on average research time before purchase, features prefered by consumers and opinions on electric vehicles as well as experience with dealerships.

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Table of contents

State of car market

9
  • Basic Statistic European average car prices in 2015-2020, by country
  • Basic Statistic EU car sales: average prices 2015-2019, by brand
  • Premium Statistic Passenger car sales in selected European countries 2023-2024
  • Premium Statistic Leading passenger car brands in the EU-27 2024
  • Premium Statistic Market share of selected car manufacturers in Europe 2024
  • Premium Statistic Leading passenger car models in Europe 2025
  • Premium Statistic Best-selling electric cars in Europe 2025
  • Basic Statistic New electric car registration market share in the EU 2015-2024, by propulsion type
  • Basic Statistic Europe car sales: share of diesel engines 2015-2019, by country

Research

3
  • Premium Statistic Average research time in Europe before purchasing a vehicle in 2018
  • Premium Statistic Amount of time spent by Europeans researching possible vehicle purchases in 2018
  • Premium Statistic Time spent by Europeans to acquire a vehicle after visiting a dealership in 2018

Features and motor type

15
  • Premium Statistic European interest in online vehicle purchasing without visiting a dealership in 2018
  • Premium Statistic European interest in app that explains details during vehicle servicing in 2018
  • Premium Statistic European interest in vehicles that self-diagnose and book service appointments 2018
  • Premium Statistic Important decision making factors when purchasing a vehicle in the UK in 2017
  • Premium Statistic Factors that would motivate consumers to purchase electric vehicles in the UK 2017
  • Premium Statistic Factors that would motivate consumers to purchase electric vehicles in Germany 2017
  • Premium Statistic Factors that would motivate consumers to purchase electric vehicles in France 2018
  • Premium Statistic Factors that would motivate consumers to purchase electric vehicles in Italy 2017
  • Premium Statistic Italy: powertrain preferences of car intenders 2020
  • Premium Statistic Spain: self-reported car purchasing intentions by fuel type 2023
  • Premium Statistic Spain: Electric vehicle driving range expectations for car buyers 2023
  • Premium Statistic Spain: self-reported discouraging factors for EV purchase 2023
  • Premium Statistic Leading reasons to consider buying an electric car in the Netherlands 2019
  • Premium Statistic Leading reasons not to purchase an electric car in the Netherlands 2019
  • Premium Statistic Purchase intent of electric cars in the Netherlands 2017-2019

Dealership experience

10
  • Premium Statistic Aspects of car dealership experience most enjoyed during purchase in Belgium 2018
  • Premium Statistic Aspects of car dealership experience least enjoyed during purchase in Belgium 2018
  • Premium Statistic Aspects of car dealership experience most enjoyed during purchase in France 2018
  • Premium Statistic Aspects of car dealership experience least enjoyed during purchase in France 2018
  • Premium Statistic Aspects of car dealership experience most enjoyed during purchase in Germany 2018
  • Basic Statistic Aspects of car dealership experience least enjoyed during purchase in Germany 2018
  • Premium Statistic Aspects of car dealership experience most enjoyed during purchase in Italy 2018
  • Basic Statistic Aspects of car dealership experience least enjoyed during purchase in Italy 2018
  • Premium Statistic Aspects of car dealership experience most enjoyed during purchase in the UK 2018
  • Basic Statistic Aspects of car dealership experience least enjoyed during purchase in the UK 2018
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