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Topic of the survey

• Reading Behaviour
• Second-Hand Gifts & Borrowing
• Purchase
• E-Books
• Channel
• Purchase Models eBooks
• Devices
• Demographics

• Method: Online Survey
• Survey name: ÌÇÐÄÆƽâ°æ Survey eBooks 2017
• Region: United Kingdom
• Number of respondents: 1002
• Age of respondents: 18 years and older
• Type of respondents: UK residential population, who reads in their free time and spent money on a book within the last months
• Survey time period: 13th to 20th of July 2017

• Gender
• Age
• Purchase Regularly
• Read more eBooks or printed books
• Ethnicity
• Income

Reading Behaviour

• Do you read more print books or ebooks?
• Why do you read?
• How many books do you read per year on average?
• How many hours do you spend reading per week?
• What is the main reason you read?
• When do you read?
• Do you read books in foreign languages?
• How do you find new books?
• What do you read on a regular basis?
• Which genres do you read on a regular basis?

• How often do you lend out books?
• Who do you borrow books from?
• How often do you give books as presents?
• How often do you receive books as presents?
• Have you ever received an ebook or given one as a present?
• How many of your print books do you purchase second hand?
• Where do you purchase used books?

• Have you paid to download or have online access to one of the following content types?
• When was the last time you spent money on a book?
• How do you purchase books?
• How many individual books did you purchase within the last 12 months?
• Expenses per print book
• Expenses per ebook
• What is the most you’re willing to pay for an ebook if the price of the corresponding paperback is £14?

• Which of these statements regarding ebooks describes you best?
• What would make you purchase (more) ebooks?
• Why did you not purchase ebooks until now?
• If you choose a print version of a book instead of an ebook, what are the reasons for purchasing a print book?
• How much to do you agree with the following statements?
• In your view, how will books in general be read 10 years from now?
• And what are your personal plans regarding e-books and e-readers in the future?
• If there were only ebooks and no more print books starting tomorrow…

• Where do you purchase print books, while shopping online?
• How many of your print books do you purchase in a shop and how many online?
• Where did you purchase ebooks?
• On which devices do you read ebooks?

• How interested are you in an ebook subscription?
• Which ebooks would you like to receive with the subscription?
• What makes you consider an ebook subscription?
• How interested are you in an ebook flat rate?
• What kind of books would you like to be able to download with your flat rate?
• What makes you consider an ebook flat rate?

• Is there an e-reading device in your household?
• How often do you use e-reading devices?
• What kind of e-reading device do you own? 
• How many people upload content to your e-reading device?
• Do you plan to purchase a new e-reading device within the next 2 years?
• Which brands/products are you familiar with, even if just by name?
• Which brands/products would you consider while planning your next purchase?
• What do you consider an appropriate price for an e-reading device?
• Which criteria are most important to you when purchasing an e-reading device, regardless of whether you are planning to purchase a new e-reading device soon or not?

• What is your gender?
• Which race/ethnicity best describes you?
• What is the highest level of education you have completed?
• What is your current marital status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• Where do you currently reside?
• How much total combined money do all members of your household earn annually?