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Drawing on data from five major regions – Europe, the Americas, Asia, Africa, and Oceania – the report examines overall vehicle sales alongside detailed brand and model performance. For each region, the most significant national markets are explored in greater depth, providing granular context behind the broader regional trends.A particular focus is placed on electric vehicle adoption, tracked at both national and regional levels. Together, these layers of analysis paint a vivid picture of an industry in transformation, equipping readers with the intelligence needed to make informed, forward-looking decisions.