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Car buyers in the United States

Statistics report on car buyers in the United States

Since the 1970s, there has been more vehicles registered in the United States than licensed drivers. This report looks into U.S. car buyers, their purchase intentions, and the factors impacting their automotive buying behavior, including a breakdown by generation and insights into brand perception.

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Table of contents

Overview

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  • Premium Statistic Licensed drivers and vehicle registrations in the U.S. 1960-2023
  • Premium Forecast Car ownership in the U.S. 2025
  • Premium Statistic U.S. consumers' attitudes towards passenger cars 2025
  • Premium Statistic Purpose of U.S. car buyers' vehicle purchase 2024
  • Premium Statistic Leading motivations for U.S. car buyers to purchase a vehicle 2024
  • Premium Statistic Impact of tariffs on U.S. consumers planning to buy a car 2025
  • Premium Statistic Impact of increased premiums on U.S. consumers' automotive insurance choices 2025
  • Premium Forecast Car purchase intention in the U.S. 2025

Demographics

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  • Basic Forecast Share of U.S. consumers driving a company car 2019-2024
  • Basic Forecast Share of U.S. consumers driving the car of another family member 2019-2024
  • Basic Forecast Share of U.S. consumers driving their own car 2019-2024
  • Premium Statistic Total number of licensed drivers in the U.S. by age group 2013 & 2023
  • Premium Statistic Number of licensed drivers in the United States by gender 2022-2023

Consumption habits

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  • Premium Forecast Purchase criteria for cars in the U.S. 2025
  • Premium Forecast Willingness to change car make in the U.S. 2025
  • Premium Forecast Car by type in the U.S. 2025
  • Premium Forecast Propulsion systems in consideration by type in the U.S. 2025
  • Premium Statistic Annual U.S. vehicle average spending by income 2023
  • Premium Statistic Share of used and new U.S. vehicles with financing 2022-2025
  • Premium Statistic Average U.S. monthly payment for new vehicle financing 2022-2025
  • Premium Statistic Personal expenditures on vehicle maintenance & repair in the U.S. 2010-2021
  • Premium Statistic U.S.: personal expenditures on vehicle parts & accessories 2010-2022

Purchasing process and after sale

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  • Premium Statistic Share of U.S. consumers by time it took to complete the entire car shopping process
  • Premium Statistic Vehicle purchase activities U.S. car buyers did exclusively at home or online 2024
  • Premium Statistic Vehicle purchase activities U.S. car buyers did exclusively in person 2024
  • Premium Statistic Leading factors influencing where U.S. car buyers purchased their vehicle 2024
  • Premium Statistic Changes U.S. drivers made for their new car compared to their previous vehicle 2024
  • Premium Statistic Aspects of the car buying process U.S. consumers would not compromise on 2024
  • Premium Statistic Aspects of the car buying process U.S. consumers would compromise on 2024
  • Premium Statistic Aspects of car ownership found frustrating by U.S. consumers 2024
  • Premium Statistic Leading factors when choosing a car service center in the U.S. 2024
  • Premium Statistic After-sale services U.S. consumers would value from a car dealership 2024

Brand perception

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  • Premium Statistic U.S.: leading factors for consumers when choosing their next vehicle's brand 2024
  • Premium Statistic U.S. consumers' passenger car brand awareness 2025
  • Premium Statistic Share of U.S. consumers liking selected car brands 2025
  • Premium Statistic Likelihood of buying a car brand again for U.S. consumers 2025

Generational divide

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  • Premium Statistic U.S. car buying intention by generation 2025
  • Premium Statistic Passenger car purchase criteria in the U.S. by generation 2025
  • Premium Statistic Fuel type in consideration when U.S. consumers buy a car, by generation 2025
  • Premium Statistic Likelihood to change car brand in the U.S. by generation 2025
  • Premium Statistic Passenger car ownership in the U.S. by generation and selected brand 2025
  • Premium Statistic Passenger car brand awareness in the U.S. by generation and selected brand 2025
  • Premium Statistic Passenger car brand loyalty in the U.S. by generation and selected brand 2025
  • Premium Statistic Passenger car media buzz in the U.S. by generation and selected brand 2025
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