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What is the long-term viability of Tesla’s business model? As of January 2023, the American electric vehicle manufacturer ranked among the fastest-growing brands worldwide. Since then, the company has faced various hurdles, but the popularity of Tesla vehicles has kept growing. Many components play a part in Tesla’s growth, including its investments in innovation, its Supercharger network, and its direct-to-consumer sales model. However, this expansion faces internal and external challenges which could impact the manufacturer’s plans. This report analyses Tesla’s current business model, focusing on the status quo at mid-year 2023. An overview of how Tesla differentiates itself from its competitors further deepens this study, including by giving emphasis on how Tesla’s energy efficiency compares to other manufacturers. Tesla’s increased Scope 1 and 2 emissions are one of the aspects shaping the company’s future, along with brand loyalty, regional expansion, and other factors explored in this report.