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Selected insights on car makes: Volvo drivers in the Netherlands

• The current share of car drivers driving Volvo is fairly similar to Q1 of 2021
• 33% of Volvo drivers are part of Generation X
• Volvo is more popular among male car drivers than female car drivers
• 48% of Volvo drivers have a college degree
• Social justice is more important to Volvo drivers than to other car drivers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards traveling
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer ÌÇÐÄÆƽâ°æ Global survey
• Authors

Demographic Profile

• Top 10 most used car brands in the Netherlands
• Gender
• Age
• Household size
• Community
• Age of consumers in the Netherlands
• Share of consumers in the Netherlands in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in the Netherlands live
• Communities in the Netherlands where consumers live

• Agreement with statements in the Netherlands
• Top 10 hobbies and interests of Volvo customers in the Netherlands
• Agreement with statements on innovation by consumers in the Netherlands
• Most important aspects of life for consumers in the Netherlands

• Type of device consumers in the Netherlands use regularly to access the internet
• Social media activities in the Netherlands by type
• Type of media, consumers in the Netherlands have been using in the past 4 weeks
• Top 10 places where Volvo customers in the Netherlands have seen adverts in the past 4 weeks