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As of March 2021, three fast-moving consumer goods segments recorded positive value growth in the Philippines. The value growth for instant noodles was over ten percent compared to the same month in the previous year. Meanwhile, family or adult milk and cooking oil grew by **** and **** percent, respectively.

 Instant noodles consumption in the Philippines

The COVID-19 pandemic has brought significant changes in consumer’s behavior in the Philippines. For Filipino households affected by the pandemic, spending on essentials and buying in bulk items that are cheap and affordable made up most of their purchases. In a recent finding, Lucky me, a local instant noodle brand in the Philippines, had been purchased over *** million times and was the leading FMCG brand in the country. In addition, Filipinos were one of the highest consumers of instant noodles worldwide.

 Milk consumption in the Philippines 

  Family or adult milk was very popular among households in the Philippines to improve energy and reduce nutrient inadequacy. However, milk production in the Philippines has been inadequate to meet local demand in the past years. Milk imports help to meet domestic demand. In 2020, the import volume of milk and milk products was estimated at approximately *** million metric tons of milk equivalent and it was forecasted to reach about *** million metric tons by 2021.