Travel destinations influenced by soap operas in Brazil 2018

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Leading soap operas in Brazil as of 2018, based on travel destination online search growth rate

Brazill: destination online search growth rate 2018, by soap opera

Last update:

Mar 18, 2019

Author:

��ƽ�� Research Department

Region:

Brazil

Survey time period:

From 01/01/2014 to 31/12/2015

The statistic shows the online search growth rate of travel destinations related to soap operas in Brazil as of 2018. It was found that, as a result of the Brazilian telenovela 'Império' being broadcasted in 2014, tourism online searches involving Roraima - location on which the soap opera was based - grew by 525 percent. The also Brazilian production 'Segundo Sol' was estimated to generate a 112 percent increase of online searches regarding the Bahian capital, Salvador.

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Leading soap operas in Brazil as of 2018, based on travel destination online search growth rate

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