The primary reason for opening a new investment account, among both new investors and experienced entrants in the United States, during 2020 was to invest for retirement. Among new investors, ** percent stated this to be the primary reason, while the share was slightly lower, at ** percent, among experienced entrants. A large share of new investors also stated that being able to start with small amounts was a primary reason. Dips in the market, and investing for non-retirement were other common reasons among experienced entrants.
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FINRA, & NORC at the University of Chicago. (February 4, 2021). Primary reason for opening a new investment account among new and experiences investors in the United States in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/895155/reason-for-opening-a-new-investment-account-usa/
FINRA, und NORC at the University of Chicago. "Primary reason for opening a new investment account among new and experiences investors in the United States in 2020 ." Chart. February 4, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/895155/reason-for-opening-a-new-investment-account-usa/
FINRA, NORC at the University of Chicago. (2021). Primary reason for opening a new investment account among new and experiences investors in the United States in 2020 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/895155/reason-for-opening-a-new-investment-account-usa/
FINRA, and NORC at the University of Chicago. "Primary Reason for Opening a New Investment Account among New and Experiences Investors in The United States in 2020 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Feb 2021, /statistics/895155/reason-for-opening-a-new-investment-account-usa/
FINRA & NORC at the University of Chicago, Primary reason for opening a new investment account among new and experiences investors in the United States in 2020 ÌÇÐÄÆƽâ°æ, /statistics/895155/reason-for-opening-a-new-investment-account-usa/ (last visited July 31, 2026)
Primary reason for opening a new investment account among new and experiences investors in the United States in 2020 [Graph], FINRA, & NORC at the University of Chicago, February 4, 2021. [Online]. Available: /statistics/895155/reason-for-opening-a-new-investment-account-usa/
