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London's prime high street retail location commanded the highest rents in Europe, with monthly rates reaching a staggering 2,786 euros per square meter in the second quarter of 2025. This figure dwarfs other major European cities, with Milan coming in second at 1,667 euros per square meter. The stark difference in rental prices highlights the premium placed on prime retail spaces in Europe's financial capital, reflecting the city's status as a global shopping destination.

While London boasts the highest retail rents, the UK as a whole remains a significant player in retail real estate investment. In 2023, the UK attracted 6.6 billion euros in retail real estate investment, accounting for approximately a quarter of the total investment in the sector across Europe.