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As of 2020, the phalaenopsis, also known as the moth orchid, was the most sold houseplant by Royal FloraHolland with a sales volume of *** million plants. Royal FloraHolland, headquartered in Aalsmeer, the Netherlands, is a Dutch conglomerate and an international marketplace for flowers and plants for growers and buyers. In terms of the number of cut flowers sold by Royal FloraHolland, the rose had the highest sales volume in 2018, with *** billion sold plants.

African countries leading import countries

Regarding the plants imported by Royal FloraHolland in 2020, Kenya and Ethiopia were the leading countries for plants imported by the conglomerate with a total import value of nearly *** million euros. Furthermore, Royal FloraHolland imported roughly ** million euros worth of flowers and plants from Germany. Concerning the most frequently imported products, roses had the highest import value in 2020, measured at roughly *** million euros.