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In 2017, Kellogg’s held the largest market share among snack bar brands in the United Kingdom. During the previous year, Kellogg’s market share was even larger than it is currently (**** percent) and amounted to **** percent. Nakd Bar and Nature Valley had the second and third largest market share, respectively.

Producers

Nakd Bar is a product of a UK based company, while the other two leading snack bar brands are from the US. Nature Valley is a brand of granola bars of General Mills. The U.S. company from Minneapolis is the second largest seller of nutritional bars in its home country. Eat Natural, also a UK company and fourth largest snack brand in the UK, has seen its turnover jump up by roughly * pounds in 2017 and has now been growing for ten years.

Energy bars in Europe

France, Belgium, Germany and Portugal have all seen an increase in the retail sales value of fortified or functional Energy bars for the last four years and the category are still expected to grow in all of these countries in 2019.