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In 2015, Japanese vehicle brands dominated in the Middle East with a market share exceeding ** percent. The popularity of Japanese vehicle brands was only expected to drop slightly by 2020, remaining as the nation with the highest market share in the Middle East. In 2015, Korean vehicle brands followed with a quarter of the market share. Their market share was expected to slightly increase to ** percent in 2020.

Vehicles market in the GCC

The vehicles market in the Middle East has been expanding over the years. Saudi Arabia had the largest number of vehicle sales within the Middle East in 2018, followed by Kuwait. The Middle East highly depends on imports of vehicles as their vehicle manufacturing facilities are not very well established, but initiatives are being taken to progress the industry.

Leading car brands

During 2018, Toyota, a Japanese automotive manufacturer, was the leading vehicle brand in Saudi Arabia with the highest market share closely followed by Hyundai and Nissan.