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In Denmark, the non-alcoholic beverage Coca-Cola had the largest market share among soft drinks sold in 2016. Pepsi Max ranked second with a share of almost ** percent, closely followed by Faxe Kondi, a domestic soft drink produced by Faxe Bryggeri. In this year, by far most soft drinks were sold in grocery stores, amounting to ** percent. Restaurants and cafes had a share of ** percent of the total soft drink sales.

Soft drink consumption

     In general, the volume of soft drinks consumed in Denmark increased in recent years. It reached its peak in 2016 at a volume of approximately *** million liters and amounted to roughly *** million liters in the year that followed. This came down to a per capita consumption volume of around *** liters of soft drinks consumed per person.

Soft drink packaging

    As of 2016, the share of soft drinks packed in PET material was highest and reached ** percent. Metal used as packaging material came in second place with a market share of ** percent, while carton came in third place. This material had a share far lower than PET and metal, amounting to seven percent only.