The graph shows the share of off-premise Mexican alcohol sales in the United States in the two weeks leading up to Cinco de Mayo in 2016. Mexican tequila sales generated during the week of Cinco de Mayo accounted for a market share of approximately **** percent of U.S. tequila sales that year.
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Nielsen. (May 3, 2017). Share of off-premise Mexican alcohol sales during the week of Cinco de Mayo in the United States in 2016, by product [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/731036/off-premise-mexican-alcohol-sales-share/
Nielsen. "Share of off-premise Mexican alcohol sales during the week of Cinco de Mayo in the United States in 2016, by product." Chart. May 3, 2017. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/731036/off-premise-mexican-alcohol-sales-share/
Nielsen. (2017). Share of off-premise Mexican alcohol sales during the week of Cinco de Mayo in the United States in 2016, by product. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/731036/off-premise-mexican-alcohol-sales-share/
Nielsen. "Share of Off-premise Mexican Alcohol Sales during The Week of Cinco De Mayo in The United States in 2016, by Product." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 May 2017, /statistics/731036/off-premise-mexican-alcohol-sales-share/
Nielsen, Share of off-premise Mexican alcohol sales during the week of Cinco de Mayo in the United States in 2016, by product ÌÇÐÄÆÆ½â°æ, /statistics/731036/off-premise-mexican-alcohol-sales-share/ (last visited July 20, 2026)
Share of off-premise Mexican alcohol sales during the week of Cinco de Mayo in the United States in 2016, by product [Graph], Nielsen, May 3, 2017. [Online]. Available: /statistics/731036/off-premise-mexican-alcohol-sales-share/