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The women's apparel market was projected to reach nearly ** billion U.S. dollars by 2025 in India, a significant increase from 2015. The rise in the working women population in India is projected to lead to this growth in the apparel market over the next decade, among other reasons. Ethnic wear had the largest market value within the sector. Festivals and special occasions were the primary reasons for ethnic wear purchase among Indians, according to a survey by .On the other hand, casual wear had the largest value in the men’s clothing segment, which accounted for a share of ** percent in 2018. Overall, the apparel industry across the South Asian country was valued at over five trillion rupees that year.

Clothing and festivals –the perfect pair

Diverse cultural and religious beliefs give the nation plenty of opportunities to come together and celebrate its unity in diversity. The combination of ethnic and western wear, with the introduction of fusion styles combined with a growing population, specifically in the middle class, has resulted in an increased demand for clothing.

The role of online shopping

Internet growth and accessibility in India opened doors to a number of business opportunities. E-commerce had a share of about **** percent in the total retail sales of the country. The Indian e-commerce market was the second largest across the globe. The wear segment was the latest beneficiary of this increased internet accessibility. The fashion segment for kids was estimated to reach ** billion U.S. dollars in 2020. Changes in the urban and rural lifestyle, along with social media influence, are likely to propel the online as well as offline apparel industry to further growth in the future.