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Opinions on loyalty to shower and bath preparations brands among women in the United Kingdom (UK) in 2017*

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18-22, 2017

Number of respondents

913 respondents

Age group

18 years and older

Special properties

English speaking female population; those who buy shower and bath preparations

Method of interview

Online survey

Supplementary notes

The full question asked in the survey was as follows: "[I always use the same brand of shower and bath preparations. | I always try different shower and bath preparations brands.] Please position yourself in regards to the following statements"

Citation formats

Bath and shower cosmetics: women's loyalty to brands in the United Kingdom (UK) 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 13, 2018
This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how often they use shower and bath preparation products from the same brand. Among those surveyed, ** percent position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one brand nor constantly trying out new ones.
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