| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
October 2016
More information
Region
United Kingdom
Survey time period
2016
Special properties
holders of debit cards, credit cards and mobile phones.
Supplementary notes
Adopter categories were segments of respondents introduced by the study on page 5, with regards to their digital capabilities:
"Hyper Digitals" were innovators and early adopters; people who are first to use and value innovations.
"Accomplished Digitals" was the majority of users, who follow the Hyper Digitals once the new technological trend grows.
"Emerging Digitals" were people that were last to try and potentially adopt a new technology.
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