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Refined white sugar substitutes that are appealing to consumers in the United Kingdom (UK) in 2016

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Sources

Release date

April 2017

Region

United Kingdom

Survey time period

2016

Number of respondents

2,000 respondents

Age group

16+

Special properties

internet users

Citation formats

Consumer openness to alternatives to refined white sugar in food and drink UK 2016

Published by
T. Ozbun,
May 15, 2017

This statistic illustrates possible refined white sugar substitutes that consumers find appealing in food and drink products in the United Kingdom (UK) in 2016. Consumers demonstrated that they would be open to a broad range of sugar substitutes, particularly when these have a vaguely 'natural' origin. According to consumers, honey and plant-based sweeteners have the greatest appeal with a ** and ** percent share respectively. Fruit-derived substitutes consisting of dried fruit or fruit puree exhibit less consumer interest at only ** percent each.

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Topics

Sugar substitutes and sweeteners in the U.S.Sugar industrySugar tax and soft drinks in the United Kingdom (UK) Sugar industry in the UKSugar confectionery market in the UK
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* For commercial use only

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Always free
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per month, billed annually 1
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