The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
The question was phrased by the source as follows: "Do you use each of the following virtual assistants, or not?"
The statistic shows the frequency of Amazon Alexa use among U.S. adults as of March 2017. At that time, * percent of U.S. respondents used Amazon Alexa multiple times a day. The majority of respondents did not use the virtual assistant at all.
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Morning Consult. (March 11, 2017). Amazon Alexa virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/696667/united-states-virtual-digital-assistant-ownership-survey-amazon-alexa-use/
Morning Consult. "Amazon Alexa virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency." Chart. March 11, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/696667/united-states-virtual-digital-assistant-ownership-survey-amazon-alexa-use/
Morning Consult. (2017). Amazon Alexa virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/696667/united-states-virtual-digital-assistant-ownership-survey-amazon-alexa-use/
Morning Consult. "Amazon Alexa Virtual Digital Assistant (Vda) Usage in The United States as of March 2017, by Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2017, /statistics/696667/united-states-virtual-digital-assistant-ownership-survey-amazon-alexa-use/
Morning Consult, Amazon Alexa virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency ÌÇÐÄÆƽâ°æ, /statistics/696667/united-states-virtual-digital-assistant-ownership-survey-amazon-alexa-use/ (last visited July 27, 2026)
Amazon Alexa virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency [Graph], Morning Consult, March 11, 2017. [Online]. Available: /statistics/696667/united-states-virtual-digital-assistant-ownership-survey-amazon-alexa-use/
