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In 2023, Lombardy was the Italian region with the highest amount wagered in the gambling market, at roughly **** billion euros. While the value of wagers in this region experienced an annual increase, it remained below the figure from 2019. Campania and Lazio followed in the ranking in 2023.

The gambling market in Lombardy, Campania, and Lazio

Lombardy, Campania, and Lazio were also the regions with the highest number of stores selling lottery games in Italy in 2023. Meanwhile, Naples (in Campania), Rome (in Lazio), and Milan (in Lombardy) were the Italian cities with the highest gross gaming revenue (GGR) from retail sports bets in 2025.

A record year for the Italian gambling market

The total amount wagered in the gambling market in Italy grew significantly in 2023 over the previous year, peaking at almost *** billion euros. That year, the total win amount and the gross gaming revenue of the Italian gambling market, including both the retail and online segments, also reached their highest figures to date.