Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model"
Characteristic
Percentage agreeing
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This statistic shows the percentage of new car buyers who would be willing to pay a subscription fee for car-related connected services. The majority of people interviewed would not be willing to pay for these services in their car through a subscription.
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McKinsey & Company. (September 22, 2014). Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model" [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/680037/willingness-to-pay-car-related-connected-services-subscription/
McKinsey & Company. "Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model"." Chart. September 22, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/680037/willingness-to-pay-car-related-connected-services-subscription/
McKinsey & Company. (2014). Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model". ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/680037/willingness-to-pay-car-related-connected-services-subscription/
McKinsey & Company. "Percentage of New Car Buyers Who (Strongly) Agree with The Statement: "I Am Willing to Pay for Connected Services in My Car in a Subscription-based Model"." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Sep 2014, /statistics/680037/willingness-to-pay-car-related-connected-services-subscription/
McKinsey & Company, Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model" ÌÇÐÄÆƽâ°æ, /statistics/680037/willingness-to-pay-car-related-connected-services-subscription/ (last visited July 26, 2026)
Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model" [Graph], McKinsey & Company, September 22, 2014. [Online]. Available: /statistics/680037/willingness-to-pay-car-related-connected-services-subscription/
