This statistic shows the primary reason for choosing a voice assistant or virtual digital assistant among smartphone users in the United States, according to a survey conducted in October 2015. As of that time, around 54 percent of smartphone users said word of mouth from friends or family was the reason they began to use voice assistants.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Local Search Association (LSA Insider). (December 16, 2015). Reasons for using voice assistant/virtual digital assistants among smartphone users in the United States, as of October 2015* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/611483/united-states-voice-search-assistant-preference/
Local Search Association (LSA Insider). "Reasons for using voice assistant/virtual digital assistants among smartphone users in the United States, as of October 2015*." Chart. December 16, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/611483/united-states-voice-search-assistant-preference/
Local Search Association (LSA Insider). (2015). Reasons for using voice assistant/virtual digital assistants among smartphone users in the United States, as of October 2015*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/611483/united-states-voice-search-assistant-preference/
Local Search Association (LSA Insider). "Reasons for Using Voice Assistant/Virtual Digital Assistants among Smartphone Users in The United States, as of October 2015*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Dec 2015, /statistics/611483/united-states-voice-search-assistant-preference/
Local Search Association (LSA Insider), Reasons for using voice assistant/virtual digital assistants among smartphone users in the United States, as of October 2015* ÌÇÐÄÆƽâ°æ, /statistics/611483/united-states-voice-search-assistant-preference/ (last visited August 02, 2026)
Reasons for using voice assistant/virtual digital assistants among smartphone users in the United States, as of October 2015* [Graph], Local Search Association (LSA Insider), December 16, 2015. [Online]. Available: /statistics/611483/united-states-voice-search-assistant-preference/
