The average price per pair of shoes purchased in Italy in 2019 showed significant differences depending on the type of shoe. In fact, men’s shoes cost on average approximately 65 euros, the priciest according to the source, whereas women’s shoes had an average price of 51.5 euros. Shoes for kids and teenagers were cheaper and sold for roughly 28 euros per pair.
Footwear manufacturing in Italy
Italy is the leading
shoe manufacturing country in the European Union. With 4.3 thousand companies
employing almost 75 thousand individuals, the
production value of the footwear sector in Italy grew steadily from 2012 to 2019. In 2019, it registered a value of roughly eight billion euros. The success of the footwear sector in Italy is linked to an entrepreneurial and creative spirit and to the typical structure of the sector which relies on local sub-suppliers of raw materials, tanneries, components, accessories, machinery manufacturers, model makers and designers.
An export oriented sector
The Italian footwear manufacturing is without a doubt an export-oriented sector: approximately 85 percent of the production was
destined to foreign markets in 2018. Furthermore, despite
decreasing in volume, the
value of exported shoes increased steadily from 2012 and reached a value of over ten billion euros in 2019.