The figures are own calculations based on the data provided by the source. Percentage points exceeding 100 percent or missing percentage points to 100 percent are probably due to rounding.
According to the source the average respondent (n=2618) was 19.8 years old and used social media from 13 to 17 hours per week. 68% of the respondents were women.
Based on own calculations the total number of responding women was estimated to be 1,780 and the total number of responding men was estimated to be 838. The source points out it wasn't defined what was meant by a social media, so that the youths' perception of social media would become clearer. The target group was further split into three age groups:
13 to 17-year-olds (n=998), 18 to 22-year-olds (n=924) and 23 to 29-year-olds (n=696).
Citation formats
Statements about content and audience in social media services in Finland 2015
This statistic shows the results of a survey among the youth on the relationship of content and audience in social media services in Finland in 2015. During the period under survey, nearly 92 percent of the respondents agreed totally or somewhat to the statement "I usually create content on a subject that I am interested in".
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ebrand Suomi Oy, & City of Oulu. (February 24, 2016). Statements about the relationship of content and audience in social media services among the youth in Finland in 2015 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/599548/content-and-audience-in-social-media-among-the-youth-in-finland/
ebrand Suomi Oy, und City of Oulu. "Statements about the relationship of content and audience in social media services among the youth in Finland in 2015." Chart. February 24, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/599548/content-and-audience-in-social-media-among-the-youth-in-finland/
ebrand Suomi Oy, City of Oulu. (2016). Statements about the relationship of content and audience in social media services among the youth in Finland in 2015. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/599548/content-and-audience-in-social-media-among-the-youth-in-finland/
ebrand Suomi Oy, and City of Oulu. "Statements about The Relationship of Content and Audience in Social Media Services among The Youth in Finland in 2015." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2016, /statistics/599548/content-and-audience-in-social-media-among-the-youth-in-finland/
ebrand Suomi Oy & City of Oulu, Statements about the relationship of content and audience in social media services among the youth in Finland in 2015 ÌÇÐÄÆƽâ°æ, /statistics/599548/content-and-audience-in-social-media-among-the-youth-in-finland/ (last visited August 05, 2026)
Statements about the relationship of content and audience in social media services among the youth in Finland in 2015 [Graph], ebrand Suomi Oy, & City of Oulu, February 24, 2016. [Online]. Available: /statistics/599548/content-and-audience-in-social-media-among-the-youth-in-finland/
