CIOs and line-of-business software decision makers
Supplementary notes
* On-premise customer value includes initial licenses, maintenance, and upgrade fees.
** SaaS customer value includes subscription fees, usage growth, add-ons and cross-selling.
Citation formats
Typical on-premise customer vs cloud software customer lifetime value 2013
The statistic shows the typical value generated from a software customer over the lifetime of their contract, by delivery type, according to a 2012 survey of conducted by the Boston Consulting Group. As of 2012, the average value generated from a Software as a Service customer was ** thousand U.S. dollars per year, compared with ** thousand U.S. dollars per year from an on-premises software customer.
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BCG. (June 18, 2013). Lifetime value of on-premise customers compared to cloud software (SaaS) customers in the United States, as of 2013 (in 1,000s U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/548327/united-states-survey-on-premises-vs-cloud-software-customer-lifetime-value/
BCG. "Lifetime value of on-premise customers compared to cloud software (SaaS) customers in the United States, as of 2013 (in 1,000s U.S. dollars)." Chart. June 18, 2013. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/548327/united-states-survey-on-premises-vs-cloud-software-customer-lifetime-value/
BCG. (2013). Lifetime value of on-premise customers compared to cloud software (SaaS) customers in the United States, as of 2013 (in 1,000s U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/548327/united-states-survey-on-premises-vs-cloud-software-customer-lifetime-value/
BCG. "Lifetime Value of On-premise Customers Compared to Cloud Software (Saas) Customers in The United States, as of 2013 (in 1,000s U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2013, /statistics/548327/united-states-survey-on-premises-vs-cloud-software-customer-lifetime-value/
BCG, Lifetime value of on-premise customers compared to cloud software (SaaS) customers in the United States, as of 2013 (in 1,000s U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/548327/united-states-survey-on-premises-vs-cloud-software-customer-lifetime-value/ (last visited July 26, 2026)
Lifetime value of on-premise customers compared to cloud software (SaaS) customers in the United States, as of 2013 (in 1,000s U.S. dollars) [Graph], BCG, June 18, 2013. [Online]. Available: /statistics/548327/united-states-survey-on-premises-vs-cloud-software-customer-lifetime-value/
