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The data presents unit sales of adult coloring books in the United States in 2014 and 2015. The number increased from * in 2014 to in 2015.

Adult coloring books in the U.S. – additional information

The use of adult coloring books as a form of therapy and relaxation is a growing trend in the U.S. According to adults who engage in this practice, coloring books can help them with their anxiety, stress, pain and even depression. It is also considered by many as a type of meditation or mindfulness technique.

As this trend grows, publishers seize the market opportunity. The number of published adult coloring books in the U.S. increased from *** in 2014 to more than ** in 2015. Sales have also grew during that particular year, as the number of adults coloring books sold in the U.S. jumped from * in 2014 to in 2015. Sales of adult coloring books in the U.S. peaked in December 2015, when about *** units were sold. Women account for about ** percent of sales of coloring books in the U.S., while it was found that around ** percent of adult coloring book buyers were men.

Scottish illustrator Johanna Basford is the author of the top two ranked adult coloring books in terms of sales. More than ** copies of Basford’s book “Secret Garden” were sold in 2015, while sales of the “Enchanted Forest” book totaled about ** that year. American fine artist Marjorie Sarnat is the author of the third most sold adult coloring book in the U.S., called “Creative Cats”. “Stress Relieving Patterns” by Blue Star Coloring ranked fourth, while “Color Me Calm” by Lacy Mucklow ranked fifth.