The source adds the following information:
"The percentage of this property's total audience that meets the given demographic criteria.
Calculations
We directly collect anonymous web and app usage data through the publishers and networks that use Quantcast Measure and have placed our pixel on their properties. We combine this with reference data from a small set of seed data, allowing our statistical models to accurately infer the demographic segments of a property's audience in aggregate."
Citation formats
Online audience distribution of heraldscotland.com in GB 2016, by age group
This statistic displays the distribution of the online audience of heraldscotland.com in Great Britain (GB) in 2016, by age group. In 2016, ** percent of the online audience of heraldscotland.com was aged between 25 and 34 years.
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Quantcast. (June 1, 2016). Distribution of the online audience of heraldscotland.com in Great Britain (GB) in 2016, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/494442/online-audience-distribution-of-heraldscotlandcom-in-gb-by-age-group/
Quantcast. "Distribution of the online audience of heraldscotland.com in Great Britain (GB) in 2016, by age group." Chart. June 1, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/494442/online-audience-distribution-of-heraldscotlandcom-in-gb-by-age-group/
Quantcast. (2016). Distribution of the online audience of heraldscotland.com in Great Britain (GB) in 2016, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/494442/online-audience-distribution-of-heraldscotlandcom-in-gb-by-age-group/
Quantcast. "Distribution of The Online Audience of Heraldscotland.Com in Great Britain (Gb) in 2016, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2016, /statistics/494442/online-audience-distribution-of-heraldscotlandcom-in-gb-by-age-group/
Quantcast, Distribution of the online audience of heraldscotland.com in Great Britain (GB) in 2016, by age group ÌÇÐÄÆƽâ°æ, /statistics/494442/online-audience-distribution-of-heraldscotlandcom-in-gb-by-age-group/ (last visited August 01, 2026)
Distribution of the online audience of heraldscotland.com in Great Britain (GB) in 2016, by age group [Graph], Quantcast, June 1, 2016. [Online]. Available: /statistics/494442/online-audience-distribution-of-heraldscotlandcom-in-gb-by-age-group/
