Includes only respondents who are familiar with the brand.
Method of interview
Online survey
Supplementary notes
The original question read as follows: "Please state for each firm you know whether your overall opinion of it as a provider of financial products is positive, neutral or negative."
Includes only respondents who are familiar with the brand.
Citation formats
First Direct bank evaluation in the United Kingdom (UK) in 2015
This statistic presents the results of a survey regarding the First Direct bank in the United Kingdom (UK) as a provider of financial services in 2015. A neutral attitude towards the First Direct as a financial services provider was reported by ** percent of respondents. Further ** percent evaluated the bank in a positive light in 2015.
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ÌÇÐÄÆƽâ°æ. (May 29, 2015). United Kingdom: Is your overall opinion of the First Direct bank as a provider of financial services positive, neutral or negative? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/432618/united-kingdom-uk-opinion-first-direct-bank/
ÌÇÐÄÆƽâ°æ. "United Kingdom: Is your overall opinion of the First Direct bank as a provider of financial services positive, neutral or negative? ." Chart. May 29, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/432618/united-kingdom-uk-opinion-first-direct-bank/
ÌÇÐÄÆƽâ°æ. (2015). United Kingdom: Is your overall opinion of the First Direct bank as a provider of financial services positive, neutral or negative? . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/432618/united-kingdom-uk-opinion-first-direct-bank/
ÌÇÐÄÆƽâ°æ. "United Kingdom: Is Your Overall Opinion of The First Direct Bank as a Provider of Financial Services Positive, Neutral or Negative? ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 May 2015, /statistics/432618/united-kingdom-uk-opinion-first-direct-bank/
ÌÇÐÄÆƽâ°æ, United Kingdom: Is your overall opinion of the First Direct bank as a provider of financial services positive, neutral or negative? ÌÇÐÄÆƽâ°æ, /statistics/432618/united-kingdom-uk-opinion-first-direct-bank/ (last visited August 01, 2026)
United Kingdom: Is your overall opinion of the First Direct bank as a provider of financial services positive, neutral or negative? [Graph], ÌÇÐÄÆƽâ°æ, May 29, 2015. [Online]. Available: /statistics/432618/united-kingdom-uk-opinion-first-direct-bank/
