| Characteristic | Communication budget share |
|---|---|
| - | - |
| - | - |
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Source
Source
Release date
November 2013
More information
Region
Germany
Survey time period
11 March to 18 August 2013
Number of respondents
312 respondents
Special properties
businesses acting as sponsors
Method of interview
Panel survey
Supplementary notes
For this survey, the 5,047 German businesses with the highest revenues were contacted. 430 questionnaires could be taken into account for evaluation. The results presented refer to the average of all survey participants.
This question was phrased by the source as follows: "What is the share of sponsoring in your total communicatin budget?" (Original German question: "Wie hoch ist der Anteil Ihres Sponsoringbudgets am gesamten Kommunikationsbudget?")
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