smartphone and tablet users; mobile insurance shoppers***
Method of interview
Online survey
Supplementary notes
* Smartphone: n=325; tablet: n=405 ** The survey question was phrased by the source as follows: "And did you ultimately complete a transaction/purchase related to this research either in store, by phone, or online?" The source does not provide any information regarding missing percentage points to 100 percent. *** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
Citation formats
Conversion rate of mobile insurance shoppers in the UK 2014, by device
This statistic displays the share of mobile users who completed a purchase in the insurance sector after researching a product via mobile device in the United Kingdom (UK) in 2014, by device. At ** percent, roughly half of both smartphone and tablet owners bought an insurance policy after carrying out mobile research.
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xAd, & Telmetrics. (July 7, 2014). Did you complete an insurance transaction or purchase after researching?** [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/
xAd, und Telmetrics. "Did you complete an insurance transaction or purchase after researching?**." Chart. July 7, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/
xAd, Telmetrics. (2014). Did you complete an insurance transaction or purchase after researching?**. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/
xAd, and Telmetrics. "Did You Complete An Insurance Transaction or Purchase after Researching?**." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2014, /statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/
xAd & Telmetrics, Did you complete an insurance transaction or purchase after researching?** ÌÇÐÄÆƽâ°æ, /statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/ (last visited July 27, 2026)
Did you complete an insurance transaction or purchase after researching?** [Graph], xAd, & Telmetrics, July 7, 2014. [Online]. Available: /statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/
