In 2020, an estimated *** million people owned Aviva Life Assurance insurance policies, this were about *** thousand people less than in 2019. The number of people using Aviva Building and Contents Insurances decreased slightly to *** million.
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Kantar. (June 13, 2021). Leading insurance products of Aviva ranked by number of users and insurance category in Great Britain from 2013 to 2020 (in 1,000s) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/317591/norwich-union-aviva-leading-insurance-products-in-the-uk-by-insurance-category/
Kantar. "Leading insurance products of Aviva ranked by number of users and insurance category in Great Britain from 2013 to 2020 (in 1,000s)." Chart. June 13, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/317591/norwich-union-aviva-leading-insurance-products-in-the-uk-by-insurance-category/
Kantar. (2021). Leading insurance products of Aviva ranked by number of users and insurance category in Great Britain from 2013 to 2020 (in 1,000s). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/317591/norwich-union-aviva-leading-insurance-products-in-the-uk-by-insurance-category/
Kantar. "Leading Insurance Products of Aviva Ranked by Number of Users and Insurance Category in Great Britain from 2013 to 2020 (in 1,000s)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Jun 2021, /statistics/317591/norwich-union-aviva-leading-insurance-products-in-the-uk-by-insurance-category/
Kantar, Leading insurance products of Aviva ranked by number of users and insurance category in Great Britain from 2013 to 2020 (in 1,000s) ÌÇÐÄÆÆ½â°æ, /statistics/317591/norwich-union-aviva-leading-insurance-products-in-the-uk-by-insurance-category/ (last visited August 05, 2026)
Leading insurance products of Aviva ranked by number of users and insurance category in Great Britain from 2013 to 2020 (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: /statistics/317591/norwich-union-aviva-leading-insurance-products-in-the-uk-by-insurance-category/