The
total number of Harley-Davidson motorcycles on the road in Great Britain was over 52,000 units in 2019. This number grew in 2020. In March of that year, Harley-Davidson sold 516 motorcycles in the United Kingdom. Across all years recorded, sales figures were highest in March, as this is one of the months when the Driver & Vehicle Licensing Agency (DVLA) issues new registration plates.
A decline in ‘HOGs’ sales
In 2020, Harley-Davidson sold some 180,000
‘HOGs’ worldwide, of which roughly 20 percent were bought by residents in Europe, the Middle East, and Africa. As a result, the U.S. based company generated annual revenue of roughly 3.3 billion U.S. dollars in 2020.
Honda dwarfes other brands in the UK market
A ranking of the
six most popular motorcycles in the United Kingdom was topped by the Japanese company Honda, which sold some 16,900 motorcycles in the country in 2020. Comparatively, Harley-Davidson was left out of the rankings, with some 1,900 total units sold on the UK market.