This statistic shows the results of a survey on British public's attitude towards supermarket pricing strategies following milk price cuts in Great Britain in March 2014. The 'milk price war' began in March 2014 as major retailers including Tesco, Morrisons and Aldi started cutting the price of 4 pint bottles of milk to 1 British pound (GBP) and under. Of survey respondents, 54 percent believe that supermarkets should focus on lowering prices of other products ahead of milk.
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Harris Interactive. (March 25, 2014). 'Supermarkets should focus on lowering prices on other products ahead of milk'. To what extent do you agree or disagree with this statement? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/310187/attitudes-to-supermarket-pricing-following-milk-price-cuts-great-britain-uk/
Harris Interactive. "'Supermarkets should focus on lowering prices on other products ahead of milk'. To what extent do you agree or disagree with this statement?." Chart. March 25, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/310187/attitudes-to-supermarket-pricing-following-milk-price-cuts-great-britain-uk/
Harris Interactive. (2014). 'Supermarkets should focus on lowering prices on other products ahead of milk'. To what extent do you agree or disagree with this statement?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/310187/attitudes-to-supermarket-pricing-following-milk-price-cuts-great-britain-uk/
Harris Interactive. "'supermarkets Should Focus on Lowering Prices on Other Products Ahead of Milk'. To What Extent Do You Agree or Disagree with This Statement?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2014, /statistics/310187/attitudes-to-supermarket-pricing-following-milk-price-cuts-great-britain-uk/
Harris Interactive, 'Supermarkets should focus on lowering prices on other products ahead of milk'. To what extent do you agree or disagree with this statement? ÌÇÐÄÆƽâ°æ, /statistics/310187/attitudes-to-supermarket-pricing-following-milk-price-cuts-great-britain-uk/ (last visited August 05, 2026)
'Supermarkets should focus on lowering prices on other products ahead of milk'. To what extent do you agree or disagree with this statement? [Graph], Harris Interactive, March 25, 2014. [Online]. Available: /statistics/310187/attitudes-to-supermarket-pricing-following-milk-price-cuts-great-britain-uk/
