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This statistic shows sales growth of the health and beauty market in the United Kingdom in the last quarter of 2013, by channel. Health and beauty sales in discount grocers grew by 16.7 percent during the period, while sales at grocers main stores went down by 2.1 percent. Kantar points to a recessionary trend in shoppers being more value conscious, comparing brands and purchasing through channels they perceive to have the best value, as a reason for this change. Online sales had the greatest growth at 23.5 percent.