among those who had paid for types of content (physical or digital) in the past three months
Supplementary notes
* Base varied by content type consumed. The respondents were questioned using online (CAWI) and face-to-face surveys. The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey.
Citation formats
Downloading and streaming content before purchase in the UK as of March 2018, by type
The statistic presents data on downloading and streaming digital content before purchasing it in the United Kingdom as of March 2018, broken down by content type. During the survey, ** percent of respondents stated they had not read any e-books for free before purchasing them.
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Ofcom, & Kantar. (July 4, 2018). Have you downloaded or streamed digital content before purchasing it? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/254652/downloading-and-streaming-content-before-purchase-in-the-uk-by-type/
Ofcom, und Kantar. "Have you downloaded or streamed digital content before purchasing it?." Chart. July 4, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/254652/downloading-and-streaming-content-before-purchase-in-the-uk-by-type/
Ofcom, Kantar. (2018). Have you downloaded or streamed digital content before purchasing it?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/254652/downloading-and-streaming-content-before-purchase-in-the-uk-by-type/
Ofcom, and Kantar. "Have You Downloaded or Streamed Digital Content before Purchasing It?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jul 2018, /statistics/254652/downloading-and-streaming-content-before-purchase-in-the-uk-by-type/
Ofcom & Kantar, Have you downloaded or streamed digital content before purchasing it? ÌÇÐÄÆƽâ°æ, /statistics/254652/downloading-and-streaming-content-before-purchase-in-the-uk-by-type/ (last visited July 29, 2026)
Have you downloaded or streamed digital content before purchasing it? [Graph], Ofcom, & Kantar, July 4, 2018. [Online]. Available: /statistics/254652/downloading-and-streaming-content-before-purchase-in-the-uk-by-type/
