The statistic shows the number of official sponsors at the FIFA World Cup in Brazil in 2014, by sponsorship category. At the World Cup in 2014, six companies have the highest level of association (Partner) with FIFA.
FIFA sponsorship structure – additional information
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FIFA World Cup is one of the most effective international marketing platforms, reaching millions of people in over 200 countries throughout the world. After the 2006 World Cup, FIFA developed its new commercial strategy which included its new, three-tier sponsorship structure. The primary tier consists of the six FIFA partners which have the closest links to FIFA and also play a wider role in supporting the development of football at all levels around the world.
The FIFA World Cup Sponsors, the second tier of the sponsorship structure, have rights to the FIFA Confederations Cup and the FIFA World Cup on a global basis. The eight sponsors in this tier have rights to brand association, the use of selected marketing assets and media exposure, as well as ticketing and hospitality packages for the World Cup matches.
The third tier comprises the National Supporters which allows companies with ties to the host country of the event to promote its association with FIFA within the domestic market. These sponsors are featured on FIFA’s website and in their World Cup promotional materials. They also have signage at the matches and air commercials during World Cup coverage.
FIFA Partners, sponsors and supporters at the 2014 World Cup in Brazil
FIFA Partners: adidas, Coca Cola, Hyundai / KIA Motors, Emirates, Sony and VISA.
FIFA World Cup Sponsors: Budweiser, Castrol, Continental, Johnson & Johnson, McDonalds, oi, Seara and Yingli.
National Supporters: ApexBrasil, Itau, Liberty Seguros, Garoto, Centauro and WiseUp.